About the role
You own how the product is explained and how demand is created for it. We are building a category that does not have a name yet, which makes positioning the highest-leverage work in the company and makes generic AI marketing actively harmful to us.
What we need to see
- Product marketing and demand generation for a technical product, with results you can point at
- You write clearly, and you can explain something genuinely complicated without hollowing it out
- You have positioned a product with no established category
- You run demand programs and read the numbers yourself
Nice to have
- Developer or technical audiences
- You have launched a hardware product as well as software
- Experience with a privacy or trust-led narrative
What winning looks like
- Qualified pipeline sourced by marketing
- Message resonance and conversion rates
- CAC and payback trending right
Where and how we work
In the office together five days a week, in any of these cities. Remote-friendly around your family, arranged one person at a time.